1. Introduction

UpsellPro (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

2. Information We Collect

2.1 Information You Provide

• Account information (name, email, organization details)
• PMS connection credentials (encrypted and stored securely)
• Payment information (processed through Stripe)
• Property information (names, addresses, configurations)

2.2 Guest Information (via PMS)

• Guest names
• Contact information (email, phone number)
• Reservation details (check-in/out dates, property)

2.3 Automatically Collected Information

• Usage data and analytics
• Device and browser information
• IP addresses
• Cookies and similar technologies

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our Service
• Process upsell transactions and payments
• Send upsell offers to guests on your behalf
• Improve, personalize, and expand our Service
• Understand and analyze how you use our Service
• Communicate with you about updates and support
• Prevent fraud and ensure security
• Comply with legal obligations

4. SMS and Email Communications

When you use our Service to send messages to guests:

• We send SMS messages through Twilio
• We send emails through Resend
• Guests can opt out of SMS by replying STOP
• We track consent status for compliance (TCPA)
• Message content and delivery status are logged
• Phone numbers of opted-out guests are maintained to prevent future messages

Guest phone numbers are used exclusively to send reservation-related offers and information (such as early check-in and late checkout availability). We do not use guest phone numbers for unrelated marketing or promotional campaigns. For full details on our SMS practices, see our SMS Consent Policy.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. Information Sharing and Disclosure

We do not share guest phone numbers or personal information with third parties for their own marketing purposes. We only share information with the service providers listed below, solely for the purpose of operating our Service:

5.1 Service Providers

• Stripe (payment processing)
• Twilio (SMS delivery)
• Resend (email delivery)
• Clerk (authentication)
• Cloud hosting providers

5.2 Legal Requirements

We may disclose information if required by law, legal process, or government request.

5.3 Business Transfers

In the event of a merger, acquisition, or sale, your information may be transferred.

6. Data Security

We implement appropriate security measures including:

• Encryption of sensitive data (API keys, tokens)
• Secure HTTPS connections
• Regular security audits
• Access controls and authentication
• Secure cloud infrastructure

However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your information for as long as your account is active or as needed to provide services. Specifically:

• Account data: Until account deletion
• Transaction records: 7 years (for legal/tax purposes)
• Message logs: 2 years
• Audit logs: 1 year
• SMS consent records: Indefinitely (for compliance)

8. Your Rights

You have the right to:

• Access your personal information
• Correct inaccurate data
• Request deletion of your data
• Object to processing of your data
• Data portability
• Withdraw consent

To exercise these rights, contact us at privacy@upsellpro.com.

9. Guest Privacy Rights

Guests whose information is processed through our Service have the right to:

• Opt out of SMS messages by replying STOP
• Request information about what data we hold
• Request deletion of their data

Guest requests should be directed to the property manager who controls their data.

10. Cookies and Tracking

We use cookies and similar technologies for:

• Authentication and security
• Preferences and settings
• Analytics and performance monitoring

You can control cookie settings through your browser preferences.

11. Third-Party Links

Our Service may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

12. Children's Privacy

Our Service is not intended for children under 18. We do not knowingly collect personal information from children. If you believe we have collected such information, please contact us immediately.

13. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.

14. California Privacy Rights

California residents have additional rights under CCPA, including:

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to say no to the sale of personal information
• Right to equal service and price

We do not sell personal information.

15. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the “Last Updated” date.

16. Contact Us

For questions about this Privacy Policy or our data practices, please contact us:

Email: privacy@upsellpro.com
Data Protection Officer: dpo@upsellpro.com
Support: support@upsellpro.com